金字招牌

jīnzìzhāopái

金字招牌 — jīnzìzhāopái

1. a prestigious name or reputation; a well-known brand or title used to attract customers

   这家公司有个金字招牌，产品质量一直很好。 zhèjiā gōngsī yǒu gè jīnzìzhāopái chǎnpǐnzhìliàng yìzhí hěn hǎo — This company has a prestigious name; its product quality has always been very good.

2. a marquee or flashy sign used metaphorically for a high-profile reputation (can imply reliance on reputation rather than substance)

   饭店靠着老字号的金字招牌吸引了很多食客，但服务并不出色。 fàndiàn kàozhe lǎozìhào de jīnzìzhāopái xīyǐn le hěnduō shíkè dàn fúwù bìng bùchū sè — The restaurant attracted many diners relying on its long-standing famous name, but the service was not outstanding.