通栏

tōnglán

通栏 — tōnglán

1. full-width (of a headline, image, or advertisement) that spans the entire column or page width in a layout; a banner that stretches across the layout.

   报纸在头版用了一个通栏广告，效果很醒目。 bàozhǐ zài tóubǎn yòng le yígè tōnglánguǎnggào xiàoguǒ hěn xǐngmù — The newspaper used a full-width ad on the front page; it was very eye-catching.