诉求

sùqiú

HSK 7

诉求 — sùqiú

1. to demand; to call for; to petition; request; wish

   他们向政府提出诉求。 tāmen xiàng zhèngfǔ tíchū sùqiú — They submitted demands to the government.

2. (marketing) appeal to consumers; to promote one's brand; marketing message; pitch

   这个广告的诉求是强调环保。 zhège guǎnggào de sùqiú shì qiángdiào huánbǎo — The ad's appeal emphasizes environmental protection.