招牌

zhāopai

HSK 7

招牌 — zhāopai

1. signboard; shop sign (the physical sign hung outside a business)

   店门口挂着一个招牌。 diànménkǒu guà zhe yígè zhāopái — There is a signboard hanging at the shop entrance.

2. reputation or hallmark of a business; a signature product/service (what a place is known for)

   这家店的招牌菜是红烧肉。 zhèjiā diàn de zhāopáicài shì hóngshāoròu — This restaurant's signature dish is braised pork.