塑造

sùzào

HSK 6

塑造 — sùzào

1. to model; to mold; (fig.) to create or shape (a character, image, market, brand, etc.); to portray (in literature)

   广告公司努力塑造产品的品牌形象。 guǎnggàogōngsī nǔlì sùzào chǎnpǐn de pǐnpáixíngxiàng — The advertising company worked hard to shape the product's brand image.